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Custom Rates: What They Are and How to Use Them

Custom rates let you manually adjust pricing for specific dates, instantly syncing across all booking platforms. They help you respond to market changes, optimize revenue, and override automated pricing when needed.


Quick Navigation

To easily navigate through this guide, click on any of the sections below to jump directly to the information you need:

 

What Are Custom Rates?

Why Are Custom Rates Important?

How to Create and Delete Custom Rates?

Accessing the Pricing Calendar

Creating a Custom Rate

How to Delete Custom Rates

Final Thoughts


What Are Custom Rates?

Custom rates are manually set prices for specific dates on your calendar. Unlike dynamic pricing tools like PriceLabs or Wheelhouse, which automate pricing based on market trends, custom rates let you override these automated suggestions when needed. They take priority over any external pricing sync, meaning the rate you set manually will be the one displayed on all OTAs and direct booking channels.

Why Are Custom Rates Important?

Custom rates provide flexibility and control over your pricing. Here’s why they matter:

Instant Adjustments – Quickly update pricing without waiting for external software syncs.

Full Control – Override automated pricing for specific dates or special occasions.

Live Syncing – Changes apply immediately across all connected booking platforms.

Event-Based Pricing – You can set custom rates for high-demand dates, such as concerts, conferences, or holidays, without relying on external pricing software.

You should consider using custom rates in situations like:

• A major event or holiday increases demand in your area.

• A sudden cancellation creates last-minute availability.

• Your automated pricing tool isn’t updating rates fast enough.

• You want to test different price points to optimize revenue.


How to Create and Delete Custom Rates

Accessing the Pricing Calendar

First, navigate to the Calendar on the left-hand panel, then click on Pricing Calendar for a clearer view of your rates. From here, select the listing you want to update.

Creating a Custom Rate

1. Choose Your Creation Method

Single Date Creation: Click on a specific date and remove the custom rate.

Click & Drag Selection: Select multiple dates at once by clicking and dragging across the calendar.

Date Range Tool: Use the start and end date selection for bulk creation.

2. Enter the Custom Rate

• In the pricing field, input the new rate you want to apply for the selected dates.

You can also set a minimum stay requirement when creating a custom rate.

3. Save the Changes

• Click on the Apply Custom Rate button to confirm the new pricing.

How to Delete Custom Rates

1. Choose Your Deletion Method

Single Date Removal: Click on a specific date and remove the custom rate.

Click & Drag Selection: Select multiple dates at once by clicking and dragging across the calendar.

Date Range Tool: Use the start and end date selection for bulk removal.

2. Confirm Deletion

• Click on Remove Custom Rate to finalize the changes.


Final Thoughts

Great job! You’ve learned how to:

✔️ Create custom rates for flexible pricing.

✔️ Remove outdated or incorrect custom rates.

✔️ Use different selection methods to speed up the process.

 

Now that you know how to create, modify, and delete custom rates, you have full control over last-minute pricing adjustments. This ensures your rates are always optimized while syncing seamlessly across all booking platforms.

 

If you need help or have any questions, don’t hesitate to reach out. Contact your Customer Success Manager or our support team at support.jurny.com – we’re happy to assist.