Jurny Suggested Upsells

Why Set Up Upsells?

Every time a guest books your property, they arrive with more needs than just a place to stay. They need to get there. They want to feel welcome. They may be traveling with a pet, a baby, or a partner they're trying to impress. Upsells let you meet those needs — and get paid for doing so.

Metric	Value
Extra revenue per listing per month	$147+
Revenue growth without adding new properties	8–30%
Upfront cost to activate	$0
Who handles every upsell conversation	NIA, 24/7

Revenue from bookings you already have. Upsells generate income from guests who have already committed to staying with you — no additional marketing spend required.

Guests are already asking for these things. Guests regularly message hosts to ask about early check-in, airport pickups, whether they can bring a pet, or what there is to do nearby. Upsells turn these conversations into revenue.
Better guest experience, better reviews. When guests get exactly what they need — a crib already in the room, a welcome hamper on arrival, a local experience booked for them — they leave better reviews and are more likely to return.
Zero operational complexity. You configure the upsell once. NIA detects when a guest shows interest and offers it automatically — no manual follow-up required.
Only pay when you earn. Jurny charges a 3% commission only on successful upsell transactions. No subscription fee, no upfront cost, no charge if a guest declines.

Revenue figures based on industry data from upsell programs across thousands of short-term rental operators globally.

How Upsells Work with NIA

NIA is Jurny's AI guest assistant. She handles all guest communication — answering questions, providing check-in details, resolving issues — and automatically offers upsells when the moment is right.

How NIA offers upsells:

Guest sends a message or expresses interest in a service
NIA scans the message for keywords, sentiment, and intent signals
If an upsell matches the guest's need, NIA offers it naturally within the conversation
Guest accepts and pays directly through the platform
You receive the revenue, minus the 3% Jurny commission

Example: A guest messages: "We're arriving at 11am — is early check-in possible?" NIA detects the keyword "early" and checks if an Early Check-In upsell is active. If it is, she offers it seamlessly within her reply.

Getting Set Up in 5 Steps

Step	Action	Detail
1	Go to Upsells	Find the Upsells section inside your Jurny dashboard
2	Create an Upsell	Name it, set your price, and write a short description — takes under 5 minutes
3	Set Trigger Conditions	Choose the keywords or signals that prompt NIA to offer it (e.g. "airport", "dog", "early")
4	Assign to Properties	Select which listings and booking channels the upsell applies to
5	Go Live & Earn	NIA handles every guest conversation — you check the dashboard and collect revenue

Channel Availability

Jurny upsells are available across all major booking channels.

Channel	Status	Notes
VRBO	✅ Fully Supported	All upsell types available. High-value stays — great for premium add-ons
Booking.com	✅ Fully Supported	Full upsell support. Strong for transport and experience packages
Direct Bookings	✅ Fully Supported	Best channel — no platform fees, full control, highest margin
All Other OTAs	✅ Fully Supported	Expedia, Agoda, and others that allow off-platform charges
Airbnb	🔜 Coming Soon	Platform limitation: Airbnb does not allow off-platform charges. Resolution Center only for now

Airbnb hosts: Your VRBO, Booking.com, direct booking, and other OTA channels are fully supported right now. Those bookings tend to be higher in value and guests are highly receptive to add-ons. Set up your upsells for those channels now — Airbnb automated support will follow shortly.

Short-Term Rental Upsells

For nightly and weekly stay properties.

Short-term rentals attract a wide variety of guests — families, couples, remote workers, adventure travellers, special occasion trips. The upsells below are designed to match the most common needs and highest-converting opportunities for this guest type.

Tip: Start with 3–5 upsells that match your typical guest profile. If most of your guests are couples or honeymooners, lead with welcome hampers, champagne arrivals, and photographer sessions. If you attract families, pet packages and baby equipment rentals will convert well. If your property is in a scenic or outdoor location, focus on experience packages, bike or kayak rentals, and local tours.

Upsell Idea	When NIA Offers It	Suggested Price
Early Check-In / Late Check-Out	"Early", "late", "flight lands at...", arrival/departure questions	$25–$75 flat fee
Stay Extension	Open gap night detected — offered mid-stay or near checkout	Discounted nightly rate
Airport & Ground Transfer	"Airport", "taxi", "how do I get there", "pickup", "Uber"	$40–$120 per transfer
Pre-Stocked Groceries	"Groceries", "stock the fridge", "food on arrival", "breakfast"	Order cost + 20–35%
Welcome & Arrival Hamper	Offered at booking confirmation — local products, wine, snacks	$40–$120 per hamper
Pool or Hot Tub Heating	"Heated pool", "hot tub", "pool temperature", "can we use the pool?"	$25–$60/night or flat
Pet Package	"Dog", "cat", "pet", "bringing my", "is it pet-friendly?"	$35–$85 per stay
Baby & Infant Equipment	"Crib", "baby", "infant", "toddler", "high chair", "pack n play"	$20–$60 per stay
Mid-Stay Cleaning	"Clean", "towels", "tidy up", "housekeeping" — auto-offered on stays 5+ nights	$60–$150 flat fee
Private Chef or Catering	"Dinner", "chef", "anniversary", "special occasion", "private dining"	$80–$300+ per experience
Photographer Session	"Honeymoon", "proposal", "anniversary", "photos"	$80–$250 per session
Local Experience Packages	"Things to do", "tours", "activities", "wine tasting", "cooking class"	$50–$300+ per person
Boat, Kayak or Bike Rental	"Kayak", "paddleboard", "bike", "boat", "water sports"	Per-day rental rate
Romantic Turndown Service	"Honeymoon", "anniversary", "romantic", "surprise my partner"	$40–$100 per setup
Spa & In-Unit Massage	"Massage", "spa", "relaxation", "pamper", "self-care"	$80–$200 per session
Champagne or Wine Welcome	Booking flags honeymoon, anniversary, celebration, or milestone trip	$35–$90 per bottle
Parking Spot	"Parking", "car", "garage", "vehicle", "where do I park?"	$10–$30/night
Yoga & Fitness Kit	"Gym", "workout", "yoga", "exercise", "running nearby"	$20–$45 per stay
Drone or Camera Rental	Scenic or waterfront properties — "photos", "views", "drone"	$40–$100 per stay

Mid-Term Rental Upsells

For stays of 30–90 days.

Mid-term rental guests — digital nomads, relocated professionals, extended family stays — have different needs than short-stay guests. They are setting up a temporary home, not just passing through. The right upsells focus on comfort, productivity, and convenience over an extended period.

Tip: Recurring upsells are particularly powerful for MTR. Upsells like weekly grocery delivery, bi-weekly cleaning, and monthly parking can be configured as recurring charges. A single upsell sale that repeats four times over a 30-day stay is worth four times the revenue of a one-time purchase.

Upsell Idea	When NIA Offers It	Suggested Price
Early Check-In / Late Check-Out	Arrival/departure time questions	$25–$75 flat fee
Airport & Ground Transfer	"Airport", "taxi", "pickup", "just landed"	$40–$120 per transfer
Move-In Essentials Kit	Offered at booking confirmation for all new arrivals	$40–$80 one-time fee
Weekly Grocery Delivery	"Groceries", "supermarket", "weekly shop", "food delivery"	Monthly subscription markup
Bi-Weekly Cleaning Add-On	Offered to all guests with stays of 14+ nights	$60–$150 per clean
Dedicated Workspace Setup	"Remote work", "WFH", "zoom calls", "working from your place", "monitor"	$30–$80 flat upgrade fee
High-Speed Internet Upgrade	"Bandwidth", "speed test", "video calls", "need better wifi"	$15–$40 flat fee
Pet Package	"Dog", "cat", "pet", "bringing my"	$35–$85 per stay
Concierge Day Pass	"Help with", "restaurant reservation", "local rec", "can you arrange"	$50–$150 per day
Deep Cleaning Service	Offered mid-stay for stays of 30+ nights	$80–$180 flat fee
Office Supplies & Printer	"Print", "scanner", "office supplies", "stationery"	$15–$30 flat fee
Parking Spot	"Parking", "car", "garage"	$80–$150/month
Local Area Orientation Tour	Offered at booking for all new-to-area guests	$30–$60 flat fee
Streaming Service Upgrade	"Netflix", "streaming", "more channels", "HBO"	$10–$25 flat fee

Long-Term Rental Upsells

For stays of 90 days or more.

Long-term tenants are more like residents than guests. They are making your property their home for months. The right upsells for this segment focus on setup, comfort, and ongoing services that make the property feel like theirs.

Tip: Move-in upsells have the highest conversion rate for LTR. Offer the furniture upgrade, essentials kit, and orientation tour at booking confirmation — before the guest has arrived and settled. Guests in the planning phase of a long-term move are highly motivated to make the transition smooth, and these upsells address exactly that need.

Upsell Idea	When NIA Offers It	Suggested Price
Furniture Upgrade Package	Offered at booking for all long-term arrivals (premium bed, storage, desk)	$100–$400 flat upgrade
Move-In Essentials Kit	Offered at booking confirmation — cleaning supplies, kitchen starter, hangers	$40–$80 one-time fee
Monthly Cleaning Subscription	Offered to all long-term tenants as a recurring add-on	$60–$150 per clean
Ergonomic Workspace Setup	"Remote work", "WFH", "working from home", "need a desk"	$30–$80 flat fee
High-Speed Internet Upgrade	"Bandwidth", "speed", "video calls", "need better wifi"	$15–$40 flat fee
EV Charging Access	"Electric car", "EV", "Tesla", "charging", "plug in my car"	$15–$50/month
Monthly Parking Spot	"Parking", "car", "garage", "vehicle"	$80–$150/month
Mail & Package Handling	Offered at booking for all tenants on 90+ day stays	$15–$30/month
Utility Setup Assistance	International or relocating guests — offered at booking	$30–$60 one-time
Office Supplies Bundle	"Print", "stationery", "office supplies"	$10–$25 flat fee
Streaming Service Add-On	"Netflix", "streaming", "more channels"	$10–$25 flat fee
Neighbourhood Welcome Guide	Offered at booking to all new-to-area long-term tenants	$15–$25 or complimentary
Local Orientation Tour	Offered at booking for relocating guests	$30–$60 flat fee

Pricing Your Upsells

Pricing upsells correctly is the difference between high conversion and no conversion. Price too high and guests decline. Price too low and you leave money on the table.

The general rule: Price the upsell at what a guest would reasonably pay if they arranged it themselves, then offer a small convenience discount to make it a no-brainer. You're saving them the research, the coordination, and the uncertainty — that convenience premium is real, and guests will pay for it.

Category	Pricing Logic	Suggested Range
Early / Late Check-In or Out	50–100% of (nightly rate ÷ 24 hrs) per hour block	$25–$75 flat
Stay Extension	10–20% discount on nightly rate	$80–$300/night
Transportation	Local market rate + 15–25% convenience margin	$40–$120 flat
Groceries / Supplies	Order cost + 20–35% markup, or flat concierge fee	$30–$150+
Welcome Hamper / Gifts	Cost of goods + 40–60% margin	$40–$120
Cleaning (Mid-Stay)	70–90% of standard turnover cleaning rate	$60–$150
Experiences (Tours, Chefs)	Partner commission — 20–30% of booking value	$50–$300+
Pet / Baby Equipment	Local rental rate + 25%, or flat stay fee	$20–$80
Workspace Upgrade	One-time flat fee; low cost, high perceived value	$30–$80
Tech / Streaming	Flat fee; negligible cost to deliver	$10–$40

More Ideas to Explore

Every property and every guest base is different. Once you're comfortable with your first few upsells, consider expanding with these:

Seasonal upsells — holiday hampers, Christmas tree delivery, New Year's champagne, ski equipment rental, summer pool heating
Local business partnerships — arrange a commission split with nearby restaurants, escape rooms, surf schools, or spa studios
Pet-premium packages — for pet-friendly properties, offer a premium pet welcome pack, dog-walking service, or local vet referrals
Workcation bundles — workspace setup + high-speed internet upgrade + coffee delivery, as a combined package for remote workers
Milestone packages — engagement, babymoon, retirement celebration — curated package with champagne, flowers, and a photographer
Eco-friendly upsells — carbon offset add-on, locally sourced welcome hamper, electric bike rental, guided nature walk

Remember: NIA handles the conversation. You only need to create the upsell once — set the name, price, and trigger conditions — and NIA does the rest.

Need Help?

Knowledge base: support.jurny.com
Customer Success Manager: Contact your dedicated CSM directly
Support team: support.jurny.com