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      How to Adjust Your Airbnb Pricing After the New Host-Only Service Fee Change

      Airbnb has moved to a host-only fee model for PMS-connected accounts like Jurny. This guide shows you how to adjust your pricing to maintain your payout and update it easily within Jurny.

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      What’s Changed on Airbnb

      As of October 27th, 2025, Airbnb made two major changes that affect hosts using a Property Management System (PMS) like Jurny:

      • Airbnb has phased out the “split-fee” model.

      Previously:

        • Host paid ~3%

        • Guest paid 14–16%

      Now:

        • Hosts pay a 15.5% host-only service fee

      • Guests now only see the total price upfront.
        The breakdown of fees (host vs. guest) is no longer visible in search results—only the total nightly rate (excluding taxes) is shown.

      Note: These changes apply automatically to hosts connected via PMS platforms like Jurny. No manual switch is required.

      Why This Impacts Your Pricing Strategy

      Since the service fee is now fully charged to the host, your payout could shrink unless you adjust your pricing.

      If you don’t adjust your prices, the 15.5% service fee will reduce your Airbnb payout. For example:

      • You list a room at $100

      • Airbnb deducts 15.5% = $15.50

      • You earn $84.50 instead of your expected $100

      The solution? Apply an Airbnb-specific markup in Jurny—just once—and your updated prices will sync automatically.

      How to Keep Your Airbnb Payout the Same

      To offset the new 15.5% fee and maintain your original earnings, you’ll need to raise your prices by approximately 18.35%.

      When you set an Airbnb-specific markup in Jurny (e.g. +18.35%), here’s what happens:

      • Your base nightly rate and all fees (like cleaning or extra guest fees) are automatically increased by 18.35%

      • This updated pricing is only sent to Airbnb—other channels like Vrbo or your direct site remain unchanged

      • Airbnb applies their 15.5% host fee after this markup

      • You receive your target payout as if nothing changed

      💡 Example:

      Component Base Price With 18.35% Markup Airbnb Deducts 15.5% Your Payout
      Nightly Rate $100 $118.35 -$18.35 $100
      Cleaning Fee $50 $59.18 -$9.18 $50

      Tip: Most modern PMS systems (including Jurny) apply this markup to all Airbnb charges, not just the nightly rate.

      Why 18.35% Instead of 15%

      Airbnb takes 15.5% of the total subtotal—including your nightly rate, cleaning fees, and extra guest charges.

      If you simply raise your price by 15%, Airbnb still takes 15.5% of the new total, meaning you’ll end up earning less than before.

       

      Let’s walk through it with simple math.

      • You want to earn $100 after commission

      • Airbnb keeps 15.5%

      • So, you receive 84.5% of your price, or P × 0.845

      To figure out what you need to charge:

      P × 0.845 = 100

      To solve for P:
      P = 100 ÷ 0.845
      P = 118.3432

      Result: To earn $100, you need to charge about $118.35

      How to calculate the % increase:

      % Increase = [(New Price - Old Price) / Old Price] × 100
      = [(118.35 - 100) / 100] × 100
      = 18.35%

       

      So yes — if you’re managing listings through Jurny, 18.35% is the most accurate and widely recommended markup to maintain your earnings.

      Note: There might be a few cents of difference due to rounding. This is normal—just keep it in mind when doing bookkeeping.

      How to Set the Airbnb Markup in Jurny

      Here’s how to apply the change:

      1. Log in to your Jurny dashboard

      2. Go to Listings

      3. Select the listing you want to update

      4. Click the Distribution tab

      5. Under the Airbnb section, look for the Markup field

      6. Enter your desired markup

        • We recommend 18.35% to cover both the Airbnb fee and any rounding differences

      7. Click Save

       

      Jurny will sync your updated pricing to Airbnb automatically. ✅

      Note: If you manage multiple listings, be sure to repeat the process for each one.

      FAQs

      Q: Why is the markup higher than 15.5%?
      The 18.35% markup compensates for rounding, variable cleaning fees, and ensures a buffer so your earnings don’t drop below target.

      A 15.5% markup doesn’t fully offset a 15.5% fee. Due to compounding, 18.35% is required to net the same payout.

      Q: Do I need to adjust each fee manually?
      No, if you're using Jurny’s markup feature. The 18.35% markup applies to the subtotal amount at checkout.

      Q: What happens if I don’t update my pricing?
      Your payout per booking will decrease by approximately 12–15%, depending on your original rate.

      Q: Do I need to do anything in Airbnb directly?
      No. Once you update your pricing in Jurny, it will sync automatically to Airbnb.

       

      If you need help or have any questions, don’t hesitate to reach out. Contact your Customer Success Manager or our support team at support.jurny.com – we’re happy to assist.